Largest Local Women’s Non-Profit Group in need of event brand.
Ericka at E Fresh Design served on the Board of Directors as Newsletter Editor/Graphics Chair for the Women’s Professional Networking Group, the largest women’s group in the county. The challenge was to develop a brand around the Annual Holiday Gala, the biggest fundraiser of the year. The object was to create a brand that encouraged people to donate warm clothes and money. The brand needed to resonate within the hearts of both men and women to contribute to the cause. Once the identity and brand style were developed, attributes were extended to the design of the interior signage and subsequent marketing collateral.
Launch strategy and implementation
1609 26th Circle, Anacortes WA 98221
Ericka Bakkom: Principal
603 381 754
7336: Commercial Art
and Graphic Design
Women Owned Minority Business
Enterprise; specialty in Puget Sound
Office of Minority and Women’s
Business Enterprises (Washington State)